ON THE LAKE

In 2014, the Boaters' Association of Michigan (BAM) was looking for a new way to attract members. Part of that plan was to take a look at the magazine they had produced and come up with something that showcased the beauty of the state of Michigan. By doing this, there would be an emotional connection to boaters that wanted to know more about what the state has to offer.

Cover for the first issue of ON THE LAKE . (Winter 2015)

A letter from the President of the Michigan Boating Industries Association (MBIA) introduced the magazine to readers. BAM serves as the consumer oriented part of the MBIA.

Table of content for the Winter 2015 issue.

Feature article about the Race to Mackinac in the Winter 2015 issue of ON THE LAKE .

Feature article in the Winter 2015 issue of ON THE LAKE about the beautiful ice caves all over Michigan.

Feature article showcasing the some of the towns along the western coast of Michigan.

Feature article about the amazing dunes in Michigan.

Landing page promoting the magazine and online content to potential sponsors and advertisers.

Email newsletter sent out promoting the magazine and membership for the Boaters' Association of Michigan.