Project: Magazine Redesign

In 2013, APICS The Association for Operations Management decided to rebrand itself. Part of this rebranding included changing the company name to simply APICS, along with a new logo, color palate and fonts for all materials. By the end of 2013 the rebranding would include the company's publication, APICS magazine. The goal was to bring the magazine in line with the new look of APICS materials by giving it a more modern and clean look while also addressing production and quality issues. Below are examples of the redesigning of APICS magazine.

Some to the cover of APICS magazine included making a masthead that tied better with APICS new look. The new masthead (right) uses one of the new APICS fonts. Other changes included adding short descriptions of other feature stories next to the mast… — Some to the cover of *APICS* magazine included making a masthead that tied better with APICS new look. The new masthead (right) uses one of the new APICS fonts. Other changes included adding short descriptions of other feature stories next to the masthead and moving the issue month and issue number from the top left in a box to down next to the address box.

Old Table of Content spread

New Table of Content spread

The old "From the CEO" and "From the Editor" spread, which also included listing of Editorial Staff and Board of Directors.

The new "From the CEO" and "From the Editor" spread.

New layout for listing of Editorial Staff and Board of Directors page, now on it's own page.

The old layout for "Industry Watch" was cluttered and hard to read with the copy wrapping around the products.

The new layout, renamed "Industry Tools", moved products away from the copy, making for a much easier read.

The old layout of Department articles had too much going on, thus an ideal reading experience.

The new layout is much cleaner with more white space, larger imagery and fewer font treatments.

Old layout of a Department article on more than one page.

Author bios and comment information are now away from the article, creating more room for imagery and pull quotes.