IDENTITY DESIGN
Through my career I have been involved in various company rebranding efforts.
Here are examples of some new brand identities.
APICS rebrand
In 2013 APICS The Association for Operations Management decided to rebrand itself as simply APICS. This started with a new logo and would go on to include redesigning all of it's materials for print and the web.
Boaters Association of Michigan logo
The Boaters' Association of Michigan wanted to update their logo to go along with the launch of a new magazine and website. Here is the development of the new logo.
